Why use Google Adwords?
Google AdWords – being a business owner, im sure you’ve heard this mentioned before. But the idea of running ads on Google can be exciting and terrifying at the same time. After all, if done right, AdWords could help transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble. Research reveals that AdWords search volume shows the top three paid ads on Google attract almost half of the total clicks on the page. The power of pay per click advertising is phenomenal for any business and is considered to be the perfect option to connect with customers or clients who are looking for a product or service.
Achieved 2000%+ Return on Ads Spend – that’s $20,000 in sales for $1,000 on Google Ads!
Types of Google Ads
What’s a Search Ad?
When you search in Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid ad results.
Paid search results have the word “Ad” before the listing; this is where a company, like yours, has paid to have their page show up on page 1 of Google. You are charged when someone clicks on your ad, thats why its called Pay Per Click.
What’s a Display Ad?
Display ads are an image based advertisment which will be shown across different websites that users are browsing across the web.
Once a lead lands on your website, the display ad then tracks and follows them online on third party websites and puts your ad directly in front of customers until they come back to your site and convert.
What’s a Shopping Ad?
Google Shopping Ads is perfect for consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products.
Google Shopping results show up as thumbnail images that display each product’s retailer and price and when clicked lead directy to the product page for purchase.
With SEO, we understand not everyone has the time to do this
Luckily with Google Adwords, you can get to 1st page of Google instantly!
Why Choose Our Adwords Agency?
Our Google Premier Partners can help you get your ad campaign up and running within 24 hours. We help you boost your products with an image-rich ad in search results. With Google Shopping, you can minimise dead-end clicks and increase profit-soaring conversions.
We help you define your target customers and place you in front of them. We work within your budget.
Sit back and relax as our team gets to work
From setting up the campaign to creating a landing page design, our Google Premier Partners will take care of everything for you.
Step 1 We set up and manage your account, and assign a campaign manager for your AdWords campaign. We work together to create targeted AdWords campaigns and Ad groups for your business.
Step 2 We use our professional writers to create tempting ad copies for your business to increase the click-through-rate.
Step 3 We create a premium landing page design that attracts more customers, increases retention and conversion rate.
Step 4 We perform A/B testing to analyse and understand the customer behaviour and conversion rate.
Step 5 We track your results continuously and report you consistently to achieve better results from your campaign.
- Market and competitor analysis
- Location-specific keyword research
- Testing of ads
- Conversion tracking
- Remarketing
- Bid budget management
- PPC account management
- Campaign performance analysis
- Campaign performance improvements
- Comprehensive monthly reporting and more.
Keyword and Industry Research Report
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Your Questions Answered
The cost to have someone run Google Ads can vary widely depending on the following factors:
- The complexity of your campaign
- The level of competition in your industry
- The specific services provided by the agency and more
If you’re considering hiring a Google Ads agency in Sydney, you can expect pricing to range from a few hundred to several thousand dollars per month. Many agencies charge a management fee that is either a flat rate or a percentage of your ad spend. For example, a typical management fee is 15-20% of your monthly ad budget. So, if you have a budget of $2,000 per month for ads, you can expect to pay an additional $300-$400 in management fees.
At Top SEO Sydney, we offer customised packages tailored to your business needs. It’s essential to discuss your goals and budget with our experts to find the best fit for your business.
If you’re searching for the best Google Ads agency in Australia, look no further than Top SEO Sydney. We have consistently delivered outstanding results for clients, boasting an impressive 2000%+ Return on Ads Spend (ROAS). This means that for every $1,000 invested in Google Ads, clients have seen returns of $20,000 in sales. As Google Premier Partners, we ensure that your ad campaigns are managed by the most experienced and certified professionals in the industry. Our team can get your ad campaign up and running within 24 hours, offering rapid results that make a significant impact on your business. Our expertise extends to Google Shopping, where we create image-rich ads that appear in search results, helping to minimise dead-end clicks and increase profit-soaring conversions. This targeted approach makes sure that your budget is well spent, reaching the customers who are most likely to convert.
We are dedicated to helping you define your target audience and placing your products or services directly in front of them. Whether you have a small budget or a more substantial one, we can tailor our services to meet your specific needs and objectives.
Searching for ‘Google ads specialist near me?’ Choose Top SEO Sydney for a proven, high-ROI Google Ads strategy.
Determining how much to spend per month on Google Ads in Sydney depends on several factors, including your business goals, industry, target audience, and competition. There is no one-size-fits-all answer, but here are some guidelines to help you set a budget:
Business Goals: Identify what you want to achieve with Google Ads. Are you aiming for brand awareness, lead generation, or direct sales? Your goals will influence your budget.
Industry Benchmarks: Research the average cost-per-click (CPC) in your industry. Some sectors, like legal or finance, tend to have higher CPCs, while others might be lower. Understanding these benchmarks can help you estimate your monthly spend.
Target Audience: The size and specificity of your target audience in Sydney will affect your budget. A broader audience may require more spending to achieve the desired reach.
Competition: Analyse your competitors’ Google Ads presence. If you’re in a highly competitive market, you may need to allocate a larger budget to stay visible.
Starting Point: For small businesses, a monthly budget of $500 to $1,500 is a common starting point. Monitor performance and adjust based on results. Larger companies may start with $5,000 or more per month.
The amount you should spend on Google Ads in Sydney depends on your unique business context and objectives. Begin with a budget that aligns with your goals and industry standards, then refine it based on performance data.
Investing in Google business ads can be worth it, especially if you employ effective AdWords management. Google Ads allows businesses to target specific audiences, ensuring that your advertisements are seen by potential customers who are actively searching for products or services you offer. This targeted approach can lead to higher conversion rates compared to traditional advertising methods. Effective AdWords management involves careful keyword selection, ad copy optimisation, and continuous performance monitoring. By selecting the right keywords, you ensure that your ads appear in relevant searches, thereby increasing the likelihood of attracting interested users. Optimising ad copy with compelling calls to action and unique selling points can further improve your click-through rates.
Additionally, Google Ads offers robust analytics tools that allow you to track the performance of your campaigns in real-time. This data-driven approach enables you to make informed decisions, adjust your strategies, and optimise your budget allocation for maximum ROI. Another significant advantage of Google Ads is its scalability. Whether you are a small business with a limited budget or a large enterprise, you can adjust your spending to meet your specific needs.
Yes! Google Ads can be highly effective for generating leads, if managed correctly. By using targeted keywords, businesses can reach potential customers at the moment they are searching for related products or services. This localised targeting can significantly improve lead quality and conversion rates. Moreover, Google Ads offers a range of features such as ad extensions, location targeting, and remarketing that can further enhance your lead generation efforts. Ad extensions like call buttons and contact forms make it easier for potential leads to get in touch with you directly from the search results page.
Also, a well-managed Google Ads campaign provides detailed analytics and insights, allowing you to measure performance and make data-driven decisions. This ensures that your advertising budget is spent efficiently, maximising your return on investment (ROI). However, the effectiveness of Google Ads depends on several factors, including keyword selection, ad copy, landing page quality, and ongoing optimisation. This is why many businesses choose to work with a professional Google Ads agency to ensure their campaigns are set up for success.
Looking for a ‘Google ads agency near me?’ As Google Premium Partners, we can provide the expertise and resources needed to fine-tune your ads for optimal lead generation.
Yes! Whether you are running a small, medium, or large business, Google ads is one of the greatest ways to get your website in front of the eyes of your target audience. Adwords aren’t only highly visible, but it also generates more clicks for your business. The ultimate goal of Google Adwords is to spend less and earn more. According to recent data, for every $1 spent on Google Ads, the average business owner ends up with $2 in revenue. And, around 2 in 3 people who are ready to purchase your products or service will click on paid ads. Leads obtained from Google Ads are 50% more likely to buy and produce 500% growth in paid ROI.
Do you want to get yourself in front of your local audience? Then, it’s essential to create a high-performing Adwords campaign that improves sales and ROI. Schedule an appointment with your Google ads agency Sydney to learn more.
The total cost paid for Google ads management depends on your goals. Generally, PPC is an investment for your business. Yes, the more dollars you spend on your Google Adwords account, the more return you will get from that dollar.
As a general rule, higher ad spends require more Google ads management fees because it requires more time to manage it effectively. Unlike organic SEO, Google Adwords is more time-consuming to ensure that it delivers the best results in a short time. So, definitely it requires professionals to spend more time to optimise your campaign and improve its performance. A Google certified Google ads agency Sydney with prove results focuses on quality and ensures high returns. So, talk to your SEO company now to claim an audit for your Adwords campaign.
Your Google ads agency Sydney will provide you with initial estimates based on the client’s inputs such as the market size, the suggested budget, agency management fee, how well the competitors are doing in the market. They help you set up a program, create ads, and set up conversion tracking. They launch and manage programs, and make changes on a daily, weekly, and monthly basis., and provide a comprehensive report on the results. A professional Adwords agency helps you put hyper-targeted ads in front of your audience in just a few hours and get your brand noticed. With a targeted Adwords campaign strategy, you are spending money on your target audience and aren’t wasting any on audiences who aren’t interested in your products or services.
The cost of a Google ad in Australia can vary widely based on several factors, including industry, competition, keywords, and targeting options. On average, businesses might expect to pay between $5000 to $15000 per month to run Google ads campaigns. To get the most out of your Google ad spend, it’s often beneficial to consult a Google Ads specialist in Sydney. We can help optimise your campaigns for better performance, targeting, and ROI. With our expertise, businesses can ensure their advertising budget is used efficiently, gaining maximum visibility and conversions for their investment. We will help tailor your approach, optimise costs, and achieve better advertising outcomes.
Google Ads charges you primarily based on the pay-per-click (PPC) model, which means you pay each time someone clicks on your ad. The cost-per-click (CPC) can vary depending on several factors, including the competitiveness of your chosen keywords, your industry, and the quality of your ad and landing page. When you set up a campaign, you can choose a daily budget and set bids for your keywords. The daily budget is the maximum amount you’re willing to spend each day, while the bids represent the maximum amount you’re willing to pay for each click. Google Ads will then use an auction system to determine the ad placement and CPC.
Moreover, you have the option to choose other bidding strategies, such as cost-per-thousand-impressions (CPM) or cost-per-acquisition (CPA). With CPM, you pay for every thousand times your ad is shown, while CPA charges you based on achieving a specific action, like a sale or a sign-up. To maximise your return on investment and ensure you’re getting the best value, it’s often advisable to consult with a Google Ads expert in Sydney. We can help you optimise your campaigns, choose the right keywords, and manage your bids effectively, ensuring that you’re not overspending and that your ads are reaching the right audience.
Hiring an AdWords specialist to manage your Google Ads can be significantly more beneficial than trying to do it yourself. Managing Google Ads requires a deep understanding of keyword research, bid management, ad copy creation, and ongoing performance monitoring. An AdWords specialist is well-versed in these areas and can leverage advanced techniques and tools to ensure that your ads are not only seen by the right audience but also convert effectively. DIY approaches often result in missed opportunities and inefficient ad spend, as business owners may not have the time or knowledge to keep up with the latest trends and updates in Google Ads. Moreover, a specialist brings a wealth of experience and expertise to the table, ensuring that your campaigns are optimised for maximum effectiveness and efficiency.
At Top SEO Sydney, we have demonstrated exceptional proficiency in this field, achieving over 2000% return on ad spend (ROAS), translating to an impressive $20,000 in sales for every $1,000 invested in Google Ads. We provide tailored strategies that align with your business goals, ensuring that every dollar spent contributes to measurable growth. By entrusting your Google Ads management to our experts, you can focus on other critical aspects of your business while enjoying the benefits of expertly managed ad campaigns.
Yes, you can run your Google Ads yourself, but there are compelling reasons to consider hiring a Google Ads expert near you. While DIY management of Google Ads might seem cost-effective, it often requires a significant time investment and a deep understanding of the platform’s complexities. A Google Ads expert brings a wealth of experience and specialised knowledge, which can result in a more efficient and effective ad campaign. They are adept at keyword research, competitive analysis, and ad copywriting, all of which are crucial for a successful campaign. Experts are also familiar with the latest updates and features, ensuring your ads leverage the most advanced tools available. Moreover, an adwords specialist can provide valuable insights through detailed analytics and reporting. They know how to interpret data to refine targeting, optimise bids, and improve ROI. This level of expertise is hard to achieve without years of experience and continuous learning.
Searching for a local ‘Google Ads expert near me?’ We offer personalised Google ads services and tailor strategies to meet your specific needs. We can save you money by customising your advertising budget and delivering better results than a DIY approach.
At Top SEO Sydney, we have demonstrated exceptional proficiency in this field, achieving over 2000% return on ad spend (ROAS), translating to an impressive $20,000 in sales for every $1,000 invested in Google Ads. We provide tailored strategies that align with your business goals, ensuring that every dollar spent contributes to measurable growth. By entrusting your Google Ads management to our experts, you can focus on other critical aspects of your business while enjoying the benefits of expertly managed ad campaigns.
When searching for the best alternative to Google Ads, Microsoft Advertising (formerly known as Bing Ads) stands out as a leading contender. Microsoft Advertising allows you to tap into a different segment of internet users, often at a lower cost per click (CPC) compared to Google Ads. This can result in a more cost-effective advertising strategy while still reaching a substantial audience. Another compelling option is Facebook Ads, which provides robust targeting options based on user demographics, interests, and behaviours. This platform excels in social engagement and is particularly effective for B2C businesses aiming to build brand awareness and drive conversions through highly targeted campaigns.
For businesses looking to optimise their advertising spend and improve campaign performance, partnering with the best Google Ads agency can be a game-changer. We possess the expertise and experience to manage and optimise advertising campaigns across various platforms, including Google Ads alternatives like Microsoft Advertising and Facebook Ads. We help explore options like Microsoft Advertising and Facebook Ads, which can significantly enhance your digital advertising efforts.
Google Shopping is a service provided by Google that allows customers to search for, view and compare products. The Google shopping results that appear will reflect the closest match to the user’s search terms, with paid promoted products appearing separately from free organic results. The ultimate goal of Google shopping is to provide searchers with the most relevant, high-quality information.
According to recent research data, 85.3% of Googles paid clicks are generated on Adwords and Google Shopping. So, if you aren’t advertising your products on Google Shopping, you are missing out on more clicks. Talk to your PPC agency today to learn how Google Shopping differs from Google ads Sydney.
When you take advantage of Google Shopping, it allows you to show up multiple times in Google SERPs as a website result, a text-only PPC result, and a Shopping result. It shows your products to your target audience at the exact time they are searching for your products, and they are more likely to make a purchase. Moreover, it is proven to have 30% higher conversion rates than text ads and is considered as a super powerful tool to grow your sales. Get in touch with your adwords agency Sydney to discuss how to build a Google Shopping campaign for your business.
At Top SEO Sydney, our core values are integrity, accountability, teamwork, meritocracy and transparency. As a Google certified partner, we take care of all aspects of your Google ads management Sydney and help you get your ad campaign up and running within 24 hours. We analyse and define your target customers and customise your ad campaigns to place your ads in front of them. Our professionals focus on creating targeted, cost-effective campaigns that will bring your website more traffic. From setting up a campaign to creating a compelling landing page design, we will guide you every step of the way to achieve better results.
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